Generative AI In Marketing: 5 Use Cases

Police officers are starting to use AI chatbots to write crime reports Will they hold up in court?

Chatbots For Utilities: Benefits and Use Cases

Supporting compliance, forecasting, market research, supply chain planning and software development are all domains in which human expertise— rather than human time—can be the limiting factors,” said ISG researchers. Pulling from all the sounds and radio chatter picked up by the microphone attached to Gilmore’s body camera, the AI tool churned out a report in eight seconds. As the technology catches on, Bussert expects officers will become “more and more verbal” in describing what’s in front of them. Ferguson said a police report is important in determining whether an officer’s suspicion “justifies someone’s loss of liberty.” It’s sometimes the only testimony a judge sees, especially for misdemeanor crimes. Pulling from all the sounds and radio chatter picked up by the microphone attached to Gilbert’s body camera, the AI tool churned out a report in eight seconds.

Chatbots For Utilities: Benefits and Use Cases

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Through organizations such as NASCIO, government IT leaders can share the results of these types of experiences to enhance public sector understanding of AI use cases and improve their adoption across agencies. Ryan Petersen has worked in publishing for more than two decades, most of it spent creating award-winning content and strategy for CDW’s family of tech magazine brands. As editor-in-chief, he works with his team to develop compelling and useful industry-focused stories to share with the technology world. Outside of work, Ryan enjoys spending time with his children, traveling, online gaming, and following Iowa Hawkeye sports and Cubs baseball.

According to ISG research, GenAI delivers productivity gains estimated at between 30 percent to 42 percent. ISG said past research highlighted the importance of revenue growth as a top enterprise objective for the adoption of AI. However, higher-value use cases in the future will be those that do not involve HITL process so that enterprises can achieve more dramatic scaling.

The District of Columbia Water and Sewer Authority is using predictive maintenance to identify potential water main breaks and to monitor performance of collection systems. DC Water even has an AI tool called Pipe Sleuth that can review CCTV footage of sewer pipes to assess their maintenance needs in real-time. Approximately 28 percent of enterprises expect to train large language models (LLMs) in private clouds or on-promise.

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By automating processes, organizations can free up employees to work on more complex projects. Atlantic Health System uses process automation to streamline the process of obtaining prior authorizations, sparked by the need to alleviate the increased workload caused during the COVID-19 pandemic. Automating prior authorizations helps speed up the time to treatment, freeing up doctors and nurses to focus on patients, and reduces the manual efforts around obtaining authorization and scheduling appointments. Johnson & Johnson has combined RPA with ML, AI, and task mining to identify and automate complex processes that span across departments. AT&T is another company that has made use of process automation since 2015 to alleviate extensive manual data entry tasks, which has since evolved to streamline several processes across the organization.

Chatbots For Utilities: Benefits and Use Cases

Approximately 70 percent of enterprises are using ChatGPT for software development activities, while 65 percent are hiring MSPs to drive many of their GenAI initiatives. Normally, the Oklahoma City police sergeant would grab his laptop and spend another 30 to 45 minutes writing up a report about the search. Those experiments led Axon to focus squarely on audio in the product unveiled in April during its annual company conference for police officials. Machine-generated content still lacks the emotional intelligence that comes with human creativity. As such, it can mute the personality of a brand, which, in turn, can negatively impact customer loyalty, engagement and brand perception. Furthermore, generative AI can analyze data and identify consumer behavior patterns to help marketers create appealing content that resonates with their audience.

Safety and quality

Turning down the “creativity dial” helps the model stick to facts so that it “doesn’t embellish or hallucinate in the same ways that you would find if you were just using ChatGPT on its own,” he said. The technology relies on the same generative AI model that powers ChatGPT, made by San Francisco-based OpenAI. Along with using AI to analyze and summarize the audio recording, Axon experimented with computer vision to summarize what’s “seen” in the video footage, before quickly realizing that the technology was not ready. “So no arrests, no felonies, no violent crimes,” said Oklahoma City police Capt. Jason Bussert, who handles information technology for the 1,170-officer department. “The fact that the technology is being used by the same company that provides Tasers to the department is alarming enough,” said francisco, a co-founder of the Foundation for Liberating Minds in Oklahoma City.

AI can help organizations automate and streamline safety and quality assurance processes, ensuring there are fewer risks to the company and consumers, while also ensuring better quality products and services. Boeing is using AI to detect anomalies with aircraft sensors, analyze data collected off aircrafts, and improve overall flight safety. AI can also be integrated into products to better ensure their safety and the safety of the people who use them.

Chatbots For Utilities: Benefits and Use Cases

AI-driven demand forecasting and resource allocation optimize scalability and responsiveness to client needs, reducing costs and improving service alignment. Major reasons enterprises are doing it themselves include building their own internal resource and capabilities, while also building specialized in-house expertise. Other reasons enterprises are not hiring MSPs for GenAI are due to cost considerations, data privacy and security, regulatory compliance and a desire for customization.

Delta Airlines has used AIOps to create a “full-scale digital simulation environment for its global operation,” which the company says is a “first in commercial passenger aviation,” to maintain reliability, especially during inclement weather. The platform analyzes operational data points and uses that to create hypothetical outcomes that help Delta employees make “critical decisions before, during, and after large-scale disruptions,” according to a press release from Delta. In terms of where GenAI money is being spent, ISG reports 36 percent is being spent on applications and software, including software-as-a-service. Human-generated police reports also have flaws, Ferguson said, but it’s an open question as to which is more reliable. To gain a better understanding of how companies are putting AI to practical use, consultancy Deloitte surveyed 2,620 global business leaders, across 13 countries, as part of its Fueling the AI Transformation report. The survey identified the most prominent uses of AI for a variety of verticals, ranging from financial services to government and public services.

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The results show that most enterprises expect to achieve most of their ROI by the end of 2025. Over 200 professionals—including C-level executives and leaders across sales, marketing, HR and financing—were surveyed from a cross-section on major industries across 10 regions. At the end of the report, the officer must click a box that indicates it was generated with the use of AI. That’s not the case in another city, Lafayette, Indiana, where Police Chief Scott Galloway told the AP that all of his officers can use Draft One on any kind of case and it’s been “incredibly popular” since the pilot began earlier this year. Generative AI has multiple use cases across different industry verticals and, in marketing especially, can enable brands to accelerate the delivery of personalized marketing content while adhering to the brand’s writing style and tone. It even documented a fact he didn’t remember hearing — another officer’s mention of the color of the car the suspects ran from.

  • The company is investing $1B over the next three years to “expand and scale” AI capabilities, as it’s clear that more organizations are starting to recognize the benefits of AI for financial reporting and accounting practices.
  • Dropbox is another company that is using AI to optimize cloud costs and operational expenditures, reducing its dependency on AWS and saving nearly $75 million in the process.
  • In addition to chatbots, StateTech has witnessed some common AI use cases across state and local governments including intelligent document processing and cybersecurity threat detection and alerts.
  • Approximately 28 percent of enterprises expect to train large language models (LLMs) in private clouds or on-promise.

Also, generative AI video tools can help create high-quality marketing videos and product demo videos, which can help increase brand awareness and facilitate conversions. Productivity is gained by users automating predictive insights, facilitating robust and error-resistant coding practices, and enhancing software quality and security. AI-driven analytics streamline stakeholder interviews and requirements gathering, while automated tools improve system architectures and the design of user interfaces.

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